Accelerate Change Gains Valuable Audience Insights About Various Influencers and Companies with HypeAuditor

To find companies and creators reaching diverse communities

Since the organization raises attention to difficulties related to BIPOC communities, it’s critical for them to team up with companies and creators that have verified BIPOC audiences.

Getting to know their target companies’ audiences

They only partner with influencers and organizations that can reach many people from specific communities, primarily through Instagram, TikTok and YouTube. As part of the social media account analysis, particular attention is paid to the audience’s ethnicity, location, interests, income, and marital status.

Ensure audience and engagement authenticity

Through its media partners, the organization aims to increase people’s commitment to pressing social, cultural, and civic matters. It’s necessary for them to work with a network of companies and creators who have authentic followers and produce high engagement rates in order to mobilize members of several communities.

Quickly found companies with audience criteria that match their expectations

With HypeAuditor’s Discovery and Analytics, Accelerate Change checked the social media profiles of potential investments and acquisitions. To ensure high reach, they were interested in understanding the demographics and geographic characteristics of these media properties’ audiences.

Detailed reports provided Accelerate Change with insights into potential partners

Accelerate Change strives to know as much information about followers as possible. Apart from gathering data on gender, ethnicity, and age, they also monitored geographical data, such as the top US states and cities. Moreover, they made sure to work with businesses and influencers with authentic followers and good engagement.

Accelerate Change is committed to growing its network of cultural media properties that serve BIPOC audiences. Through HypeAuditor, they can identify companies and content creators who are passionate about serving BIPOC audiences and want to move those audiences to action in the future. If you are a cultural media property, account, or network, and want to have a conversation about an investment or acquisition deal, please email Darrell, VP of Media Investments & Acquisitions at darrell@acceleratechangenetwork.org.