Ayu Kusumaning Dewi

Every influencer campaign generates a flood of content. But once that content is live, how do you keep track of it all? Influencer tracking platforms are built for this exact challenge.

With approximately 127 million influencers worldwide, finding the right ones for a brand isn't a simple task. Here’s a look at some of the best influencer discovery tools to help brands find potential influencers.

Anyone who has managed influencer campaign knows that it comes with challenges. That is why the best influencer marketing platforms exist - to lift up the headaches.

Tracking influencer performance is rarely smooth. That’s why many brands turn to influencer vetting tools to pull real data on an influencer’s audience, engagement, past brand deals, and others.

Without a good system, managing conversations, tracking responses, and keeping campaigns organized can quickly become a mess. That’s why it's important to choose the best influencer outreach tools so you can contact them easily and keep track of collaborations without the headache.

Simply partnering with a social media influencer is not enough. Brands need to ensure they are working with the right creators, targeting the right audience, and generating measurable impact. This is where influencer analytics tools come into play.

Relying entirely on AI for content creation means losing the human touch and emotional depth. This is what you should know about humanizing AI-generated content.

73% of online adults who are aware of generative AI agree that companies should be transparent when using AI to interact with the audiences. This concern is understandable, as AI usage means the companies are very likely to share personal information, preferences, and other sensitive data with the tool - and often, without explicit consent.

The growing popularity of the influencer marketing industry shows no signs of slowing down, and the measurable impact of this strategy can’t be ignored. Here, we explain the impact of AI on influencer marketing ROI, including how HypeAuditor can help and how it works.

Brands must be strategic and quick enough to secure a beneficial partnership with an up-and-coming influencer. But how do brands manage to catch these influencers when the iron's still hot? Here's how AI can help you.

Niche influencers don’t just create awareness, they drive real engagement and sales. The problem? Finding these perfect-fit influencers in certain niches isn’t easy. This is why you need AI to simplify the process.